TuneCore and Grimes Collaborate to Distribute AI-Generated Music

Last month, renowned Canadian artist Grimes introduced Elf.tech, an innovative AI project. This platform allows users to craft songs using Grimes’ voice, with the promise of sharing 50% of the master recording royalties. The only stipulation is that creators must hold legal rights to all elements of their recording, barring the ‘GrimesAI-1 voiceprint’.

Grimes collaborated with LA-based studio CreateSafe to bring this project to life. Recently, TuneCore, a subsidiary of Paris-based Believe, announced its partnership with CreateSafe and Grimes. This collaboration will enable TuneCore artists to distribute music produced via Grimes’ Elf.Tech AI across all major streaming platforms.

CreateSafe, established in 2018, has previously launched products like the ‘Record Deal Simulator’ and Droplink. They’ve collaborated with big names in the music industry, including Lady Gaga, Lil Nas X, and DJ Snake. The Elf.tech initiative is a prototype of CreateSafe’s Triniti platform, an AI-driven solution that aims to transform music management, distribution, and marketing.

The collaboration with TuneCore offers Grimes a unique opportunity. She can consent to the use of her voice in other creators’ tracks, control the content that’s distributed, and share in the revenue from those releases. This pilot program allows artists and fans to use Elf.Tech to record original vocal tracks, which can then be transformed into a ‘GrimesAI voiceprint’. Once Grimes approves the collaboration, these tracks can be uploaded to TuneCore.

Andreea Gleeson, CEO of TuneCore, expressed her excitement about the partnership, highlighting the potential of AI in enhancing artists’ creativity and establishing new revenue streams. Grimes shared her enthusiasm, stating, “Through this unique pilot partnership, I can consent to the use of my voice in other creators’ releases, share revenue, and easily distribute everyone’s work.”

Leave a Reply

Your email address will not be published. Required fields are marked *